Global crypto exchange BingX is strategically expanding into the Latin American market, focusing initially on Brazil. This expansion allows users in Brazil to directly access cryptocurrencies using Brazilian Reals (BRL) via Pix transfers, a real-time retail payment system introduced by the Brazilian Central Bank. This move is a part of BingX’s broader plan to enhance financial accessibility and diversify within the Latin American region, emphasizing its commitment to security and seamless user experiences.
BingX aims to meet the high standards and expectations of Brazilian consumers by delivering quality service. Vivien Lin, the Chief Product Officer at BingX, expressed excitement over bringing user-centric services to Brazil, marking it as a critical step in their Latin American expansion journey. The integration of BRL transactions through Pix is seen as a move to empower users with more accessible and secure cryptocurrency transactions.
To celebrate this milestone, BingX is launching an exclusive promotion for its first Brazilian users. The initial 500 customers to top up their accounts with BRL and execute their first fiat-to-crypto transaction will receive a 10% USDT rebate on their first order’s value. Additionally, the first 500 users converting at least 30 USDT from fiat will receive a gift pack worth up to $100.
The inclusion of Pix for transactions highlights BingX’s efforts to meet the needs of its Brazilian audience by offering a fast, reliable, and secure platform for financial transactions. This enhancement is anticipated to significantly improve the user experience, streamline the process of buying and selling cryptocurrencies, and establish BingX as a preferred platform for crypto enthusiasts in Brazil.
Founded in 2018, BingX serves over 10 million users globally, offering diverse products and services including spot, derivatives, copy trading, and asset management, tailored for both beginners and professionals. BingX’s commitment to providing a reliable platform is further exemplified by becoming Chelsea FC’s principal partner in 2024, marking its entrance into the world of sports sponsorships.
This expansion into Latin America, starting with Brazil, signifies BingX’s intent to foster accessible financial diversity in the region, simplifying the acquisition of cryptocurrencies while ensuring a secure and seamless experience for users.
